Why Brand Strategy Matters More Than Visual Design Alone
Because looking good doesn’t mean anything if no one remembers you Visual design can grab attention, but brand strategy is what gives a brand meaning and direction. Without a clear strategy, design becomes inconsistent and forgettable, no matter how good it looks. Brand strategy defines how a business is positioned, how it communicates, and how […]
Is Google Ads Worth It for Small and Medium UK
A Realistic Look at Costs, Returns, and When It Actually Works Google Ads can be a valuable growth tool for small and medium UK businesses when used strategically. It offers immediate visibility and allows businesses to reach customers who are actively searching for their services, making it especially effective for high-intent keywords. However, Google Ads […]
