ROI-Driven Performance Marketing Services in the UK

What is Performance Marketing?

Performance marketing is a results-based approach to digital advertising where you only pay for actual outcomes clicks, leads, or sales. Unlike traditional marketing, which focuses on brand exposure alone, performance marketing ensures every pound you spend works toward a measurable business goal.

At Waantech, we engineer full-funnel campaigns across paid media channels, ensuring high ROI, conversion rates, and cost-efficiency. Whether you’re scaling ecommerce or generating service-based leads, our performance marketing agency in the UK helps you convert intent into action.

Our Channels: Google Ads, Facebook, YouTube, TikTok

As a multi-channel PPC advertising agency, we craft integrated campaigns that reach your target audience at every stage of their journey:

  • Google Ads (Search, Display, Shopping)
    Capture high-intent leads actively searching for your services.
  • Facebook & Instagram Ads 
    Build brand awareness and drive conversions with engaging creatives and retargeting strategies.
  • YouTube Ads
     Combine video storytelling with precision targeting to boost brand recall and CTR.
  • TikTok Ads
     Reach younger demographics through short-form, high-engagement content tailored for mobile.


    Every platform is fully managed, optimized, and aligned with your KPIs.

Conversion Tracking & A/B Testing

Success in performance marketing depends on data intelligence. We implement advanced conversion tracking, ensuring every action form submission, sale, or call is tracked accurately.

Our approach includes:

  • Google Tag Manager & Pixel integration
  • Event tracking & custom conversion goals
  • A/B testing of creatives, ad copy, and landing pages 
  • Conversion path and drop-off analysis

    This enables us to optimize your ad spend in real time and improve outcomes with every iteration.

PPC Campaign Setup and Optimization

From campaign architecture to daily management, our PPC experts in the UK ensure your ads are structured for scale and efficiency.

Our process includes:

  • Keyword & competitor research
  • Campaign and ad group structuring
  • Ad copywriting with strong CTAs
  • Bid strategy & budget optimization
  • Ongoing performance testing and scaling


    Whether it’s a     Google Search campaign or a retargeting funnel on Meta, we ensure your investment converts.

Industries We Serve

We work with ambitious businesses across diverse industries, including:

  • Ecommerce & Retail
  • Home Improvement & Contractors
  • Healthcare & Wellness
  • Education & Online Courses
  • Local Services
  • Tech & SaaS Startups

    Each campaign is fully customized based on your industry’s customer behavior and sales cycle.

Performance Metrics We Track

Transparency and accountability are at the core of our service. We report and optimize based on real performance data, including:

  • Cost Per Acquisition (CPA)
  • Return on Ad Spend (ROAS)
  • Click-Through Rate (CTR)
  • Conversion Rate
  • Bounce Rate
  • Customer Lifetime Value (CLV)


    Our reports give you clarity on what’s working, where to improve, and how to scale.

Schedule Your Free Strategy Session

Ready to unlock the full potential of performance marketing for your business?

Schedule My Session
Book your free strategy session with our PPC specialists. We'll audit your current efforts, identify growth opportunities, and build a custom plan designed for maximum ROI.