influencer

Micro and Nano Influencers with High Engagement Rates

Micro and Nano Influencers with High Engagement Rates

Influencer marketing is evolving. Businesses in Bolton and Greater Manchester are moving away from mega-celebrities and choosing micro and nano influencers—because these smaller creators drive higher engagement, authentic relationships, and better ROI.

At WaanTech, we help local brands tap into this powerful strategy to increase awareness and conversions.

What Are Micro and Nano Influencers?

Influencer Type Follower Range Engagement Style
Nano 1,000 – 10,000 Highly personal, trusted by followers
Micro 10,000 – 100,000 Niche-focused, loyal audience

Unlike celebrity influencers, these creators have closer relationships with their followers. Their recommendations feel authentic, not like ads.

Why Engagement Matters More Than Follower Count

A huge audience doesn’t guarantee results. What really matters is how followers interact with a creator.

Engagement Metrics Include:

  • Likes & Comments

  • Story Replies

  • Saves & Shares

  • Direct messages (DMs)

Micro and nano influencers often have 5–10x higher engagement rates than macro influencers. That means your message gets seen, trusted, and acted on.

Example: A skincare brand in Greater Manchester partnered with 5 nano influencers and saw a 47% increase in clicks to their landing page in one week.

Benefits of Working with Local Influencers in Bolton & Greater Manchester

If your business is based in Bolton or the wider Greater Manchester area, local influencers bring you:

✅ Hyper-local reach — speak directly to people in your region
✅ Cost-effectiveness — smaller fees with better engagement
✅ Authenticity — followers are more likely to trust them
✅ More content — often includes photos, videos, and reviews

These influencers are often involved in their communities, which makes them perfect for event promotion, restaurant launches, fashion boutiques, or digital services.

WaanTech’s Influencer Marketing Services

At WaanTech, we help you run smart influencer campaigns that bring results. Whether you’re a local business in Bolton or scaling across Greater Manchester, we help with:

  • Influencer research & outreach

  • Campaign planning & goal setting

  • Content review & approvals

  • Tracking KPIs (clicks, sales, engagement)

We’ve helped food brands, clothing stores, and digital agencies run influencer campaigns that generated real results.

Get Started with Local Influencer Marketing Today

Looking to grow your brand in Bolton or Greater Manchester through authentic influencer marketing?

Let WaanTech connect you with high-engagement micro and nano influencers who can boost your brand visibility and trust.

📞 Contact us today to start your campaign.

ai

Optimizing Content to Appear in AI-Generated Results

Optimizing Content to Appear in AI-Generated Results

AI tools like ChatGPT, Google SGE (Search Generative Experience), and Bing AI are reshaping the future of search. These systems answer users’ questions by pulling data from high-quality, relevant, and well-structured websites.

If your business in Bolton or Greater Manchester isn’t creating AI-optimized content, you’re likely missing out on significant visibility.

Here’s how to make sure your content appears in these AI-generated answers.

Why AI-Generated Results Are the Future of Search

AI doesn’t display search results the same way Google used to. Instead of just listing websites, it:

  • Summarizes answers in a few sentences

  • Cites trusted sources within responses

  • Prefers well-organized, authoritative content

Businesses that optimize properly can get cited in AI answers—a powerful boost in visibility.

How AI Chooses Content: What You Need to Know

AI tools crawl and understand content using:

  • NLP (Natural Language Processing)

  • Semantic context (LSI keywords)

  • Structured data (schema)

  • Author signals (E-E-A-T)

If your content aligns with what the AI understands as accurate, helpful, and relevant—it has a high chance of being featured in the output.

Key Optimization Tips to Rank in AI Results

Let’s look at actionable ways to make your content “AI-friendly”:

Focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

AI models prioritize trustworthy content. For local businesses in Greater Manchester and Bolton, that means:

  • Including author bios on blogs

  • Linking to credible sources

  • Using customer reviews/testimonials

  • Writing based on first-hand experience

Example: If you’re a Bolton-based digital agency, include a case study showing how your SEO strategy increased a local business’s revenue.

Use Structured Data & Schema Markup

Structured data helps AI and search engines understand the context of your page. Use:

  • FAQ Schema

  • Article Schema

  • LocalBusiness Schema

  • Breadcrumb Schema

✅ WaanTech helps clients implement schema that increases their chances of appearing in featured snippets and AI-generated results.

Create FAQ & Answer-Based Content

AI models love clear answers. That’s why including FAQ sections, headings like “How does X work?”, and question-based blog titles is key.

Example titles:

  • “What is Meta Advantage+ Ads and how does it work?”

  • “How to optimize website content for AI search?”

Use short, clear answers followed by details.

How Local Businesses in Bolton & Greater Manchester Can Benefit

Optimizing for AI-generated search helps local businesses:

  • Appear in zero-click answers

  • Gain brand exposure on platforms like ChatGPT and Bing AI

  • Reach customers searching with voice assistants

  • Improve local rankings and traffic quality

If your competitors in Bolton aren’t optimizing for AI yet, now is the time to get ahead.

How WaanTech Helps You Optimize for AI Search

At WaanTech, we help businesses across Greater Manchester and Bolton optimize for AI-powered results using:

✅ Structured content writing
✅ Schema markup implementation
✅ Local SEO with AI trends in mind
✅ Content rewriting with AI readability principles
✅ Integration with tools like Writesonic and SurferSEO

We stay updated on Google SGE updates, OpenAI’s guidelines, and Microsoft Copilot integrations, so your website stays visible where it matters.

Start Ranking in AI-Generated Results with WaanTech

AI is transforming how users discover information. Your content should be ready to compete not just for Google rankings—but for visibility in AI responses.

📞 Contact WaanTech today for an AI Content SEO audit and discover how to future-proof your online presence in Bolton and Greater Manchester.

Ai-business

AI Marketing Tools to Grow Your Business in Bolton & Greater Manchester

AI Marketing Tools to Grow Your Business in Bolton & Greater Manchester

Artificial Intelligence is transforming digital marketing. For businesses in Bolton and Greater Manchester, using AI tools like Jasper, Writesonic, and Meta’s Advantage+ Shopping Ads can help streamline content creation, improve ad targeting, and drive better results online.

In this blog, we’ll explain how these tools work, why they matter for your business, and how WaanTech can help you use them effectively.

What Are AI Marketing Tools and Why Do They Matter?

AI marketing tools use machine learning and automation to:

  • Write ad copy and blog content

  • Generate visuals and social posts

  • Optimize campaigns across platforms like Facebook and Google

  • Personalize messages for higher conversion

These tools are especially useful for small to medium businesses in Greater Manchester, where time and resources are limited.

Top Tools to Boost Your Digital Strategy

Here’s a breakdown of three powerful tools you should consider in 2025:

Jasper – AI-Powered Copywriting for Faster Content Creation

Jasper (formerly Jarvis) helps create blog posts, website copy, and ad text in seconds.
It’s great for:

  • SEO content writing

  • Product descriptions

  • LinkedIn posts and email campaigns

Example: A Bolton-based eCommerce store used Jasper to scale its product descriptions and saw a 38% boost in organic traffic.

Writesonic – SEO-Friendly Content at Scale

Writesonic is another top AI writing assistant. It specializes in:

  • Blog content

  • Landing pages

  • Google Ads

It includes SEO scoring tools, helping your content rank higher on search engines like Google — perfect for local businesses in Greater Manchester trying to gain visibility.

Meta’s Advantage+ Shopping Ads – Smarter Facebook & Instagram Campaigns

Meta’s Advantage+ Shopping Ads use AI to automatically test different ad variations across Facebook and Instagram.

Features:

  • Smart audience targeting

  • Creative testing

  • Automated budget allocation

Example: A Bolton fashion brand reduced cost-per-sale by 27% after switching to Advantage+.

Benefits for Businesses in Greater Manchester & Bolton

Using AI tools can help you:

  • Save time on content creation

  • Lower ad costs with optimized targeting

  • Create more personalized customer experiences

  • Stay competitive with larger companies

Whether you’re a local shop in Bolton or a service provider in Greater Manchester, AI tools can give you an edge.

How WaanTech Helps You Use AI Tools Effectively

At WaanTech, we help local businesses implement and benefit from these tools:

✅ We build SEO-optimized content using tools like Jasper and Writesonic
✅ We manage Meta Ads with Advantage+ strategies
✅ We analyze results and adjust for better performance
✅ We integrate AI tools into your digital marketing workflows

Need help setting up Meta Ads or generating content with Jasper? We’ve done it for dozens of clients in Bolton and Greater Manchester.

Get Started with AI-Powered Marketing Today

AI tools are no longer optional — they are essential for growth. Whether you’re a start-up or an established brand in Greater Manchester, now is the time to level up your marketing.

📞 Contact WaanTech today for a free consultation on how to use Jasper, Writesonic, and Meta Advantage+ Ads to grow your business.

va

Content for Voice Assistants (Alexa & Google Assistant)

Content for Voice Assistants (Alexa & Google Assistant)

Voice assistants like Alexa and Google Assistant are changing how people search online. Today, more users in Bolton and Greater Manchester use voice commands to find local services, products, and answers.

If your website isn’t ready for voice search, you’re missing valuable traffic. At WaanTech, we help businesses create voice-friendly content that gets found.

Why Voice Search Is Important in 2025

Voice search is fast, easy, and hands-free. In 2025, over half of all searches are done by voice, especially on mobile devices. People now ask questions like:

  • “Alexa, who offers mobile app development in Bolton?”

  • “Hey Google, where can I find digital marketing services near me?”

To appear in these results, your website needs to be optimized for natural language, questions, and local intent.

Voice Search SEO in Bolton & Greater Manchester

Voice search is especially helpful for local businesses. Whether you’re a mobile app developer in Greater Manchester or a marketing agency in Bolton, voice optimization puts your business where customers are looking.

Local SEO Tips for Voice Search

  • Use location names naturally in your content (e.g., “mobile app development in Bolton”).

  • Keep your Google Business Profile updated.

  • Use the same Name, Address, and Phone Number (NAP) across your website and directories.

  • Include phrases like “near me”, “closest to”, and “in Greater Manchester”.

Use Long-Tail & Conversational Keywords

Voice search is more conversational. People speak their queries like full questions.

Example:

  • Typed: “SEO Bolton”

  • Spoken: “What’s the best SEO company in Bolton?”

Use tools like AnswerThePublic or Google’s “People Also Ask” to find popular voice-friendly questions.

Add FAQs to your site to capture these queries.

How to Optimize Content for Voice Assistants

  • To get your content picked up by Alexa or Google Assistant, follow these tips:

Add Schema Markup to Help Search Engines

Structured data helps search engines understand your content. Use JSON-LD schema for:

  • Business info

  • FAQs

  • Reviews

  • Services

WaanTech helps implement schema to boost your chances of being featured in voice search results.

Make Your Site Fast and Mobile-Friendly

Most voice searches happen on mobile. Your site should:

  • Load quickly (under 3 seconds)

  • Work perfectly on mobile screens

  • Use HTTPS

  • Be easy to navigate with clear headings

Use tools like PageSpeed Insights to improve your website speed.

Voice SEO Services by WaanTech

At WaanTech, we provide complete voice search optimization services for businesses in Bolton and Greater Manchester.

Our services include:

  • Local SEO for voice search

  • Voice-friendly content creation

  • Conversational keyword targeting

  • Technical SEO and schema setup

We tailor each strategy to your industry and location.

Local Results from Bolton Businesses

Several clients in Bolton have seen improvements in search rankings after optimizing for voice. They now appear in Google’s featured snippets, local results, and even voice assistant answers.

We can do the same for your business.

Get Started with Voice Search SEO

Voice search is growing fast. If you want to stay ahead of your competitors in Greater Manchester or Bolton, start optimizing your content now.

📞 Contact WaanTech to get a free SEO audit and learn how we can help you succeed in the voice-first era.

Local Results from Bolton Businesses

Several clients in Bolton have seen improvements in search rankings after optimizing for voice. They now appear in Google’s featured snippets, local results, and even voice assistant answers.

We can do the same for your business.